Design that changes
how users behave.
Psychology-driven UX strategy for products that want to grow. We turn friction into flow. Strategy first, pixels second.
Strategy-first UX,
built to convert.
Four focused services. Each one designed to improve how users experience and engage with your product.
Thinking in public.
Real problems. Real solutions.
Strategic redesign case studies that show how behavioural psychology drives better product outcomes.
Spotify Onboarding Redesign
Removing signup friction before users experience value. A psychology-driven redesign using endowment effect, commitment bias and loss aversion.
Conversion Optimisation
A deep dive into improving activation rates through friction removal and value-first UX patterns.
AI Workflow Design
Helping a product team integrate AI tools into their design and development workflow — saving 10+ hours per week.
Strategy-driven.
Always outcome-focused.
I'm Suteja — a UX designer and strategist with 5+ years working across enterprise and government. I've led UX at Vodafone and the Ministry of Defence, where I learned that the best design decisions come from understanding people, not just screens.
The Orange Studio is where I apply that thinking commercially — helping growing products improve conversion, onboarding, and adoption through behavioural UX strategy.
I believe most UX problems are psychology problems in disguise. If you understand why users hesitate, you know exactly what to fix.
Psychology over pixels
We design for how people think, not just how things look.
Outcomes over outputs
Every decision is measured against business impact, not deliverable count.
Honest thinking
We say what we see, even when it's uncomfortable. That's how trust is built.
Let's build something
worth using.
Whether you have a specific project in mind or just want to explore what's possible — send a message and let's talk.